Technical commerce and a duality of personality

 

As we know most geeks build great technology. Yet, from a commercial point of view, a great product serves no purpose if it is not sold. The personality trait mainly associated with technical people is that of introvert with poor social skills, and what is demanded to sell something  is quite the opposite. To sell and attract people to the products we build we need extroverts, people - people. A successful technology business requires a strong marriage between the technical and sales aspects of the enterprise. For this reason after building the technical aspect of this company it is time to focus on the sales aspect and we need your input and direction.

In search of people- people

One of the aspects of this business is that the product we sell is for everyone, but no one knows it. Our main challenge is to explain the value of what we do to every one. We will require an army of sales people, we should focus on attracting new faces to our sales force as much as we do attracting clients. When you recognize what this software can and will do you will see that everyone will need this. Our goal is to become the go to place for this service and technology.  This we do through community sites, by building relationships with your local community and providing information about this technology.  The price of what we sell is $675.00 of this price $250.00 goes to sales and 425.00 goes to technical and administration. This should be a good incentive for the people-people to introduce our service and provide customer care.

The technical people

As of today, there are 19,709 developers on Drupal.org, this is a strong open source community that every day works to make this software better and free. Developers work in the same way that sales works, they are independent and share in the gains of this organization. It is of corse the sales people that generate the income, yet it is all our responsibility to pay back the gains we make to the developers, to support the community that builds the free product we service.

Open source            

As a sales person you will find that most people have never heard of Drupal, or understand open source and why it is free. It takes time to teach this, be patient, baby steps. A central aspect of our business is that we operate as open source, this is also something that will take time for you to understand. Although there is an owner to our business, the day to day decisions are made by each of you. As your value to the organization increases so does your voice.      

Wide open market

The fact that no one know's about this software indicates that we are in a very new market. The tools work great, they are free, and no one know's about it. Although it presents some difficulties to introduce our service it is also a great opportunity. You will find that there is a big need out there, the internet is here to stay, and many businesses need to catch up to the learning curve. Its starts with a simple website and can evolve into complex business solutions.